Modest Fashion and Islamic Marketing

Question: Discuss about theModest Fashion and Islamic Marketing. Answer: Definition of Islamic Marketing and Modest Fashion Islamic marketing are the strategies undertaken by companies, either Muslim or otherwise to win Muslim customers (Wilson, 2012, p. 5). Islamic marketing goes hand in hand with modest fashions which entail the gentle art of enhancing a person's charm through the pretence of not being aware of it. Modest fashion is adopted by Islamic women to avoid creating sexual attention on men. Cultural Aspect The Muslim people view wearing modesty regarding hijab is based on their religion and belief that it is a command from Allah (Lewis, 2013, p 100). The Muslim women belief that Allah protects them and makes their character distinct by protecting them from immoral acts and errors. Why it matters Within the context of Islamic marketing, modest fashion creates various opportunities for companies that sell hijab. There is a large market base for the womenswear and this boosts the marketing industry (Wilson, 2012, p. 1). However, Islamic marketing faces challenges while entering new markets as well as competition from other same firms. Situation in Singapore The articles, influences, and news from Singapore market show that the interest in marketing and Islam emerged recently. Since its emergence, there is an incredible growth in consumer markets and the consumer behavior and attitude towards Muslim marketing is interesting. Brands Involved Globally The modest fashion has diversified the sale of its brands globally. These brands include Uniqlo, House of Fraser, Hijab, Hajj, and Easy Hajj Package. The global markets for Muslim customers are mainly all Muslim states and where modest clothing is valued. Market Gaps and Critique While the Islam religion represents a strong consumer base, there are underserved demands and rising spending power. Despite the fact that Muslims demand on their fashion apparel keeps growing, companies do not explore this opportunity (Lewis, 2013, p 106). These are gaps which need to be solved. Current Debate Research shows that modest fashion, Islam marketing, Beauty, and Fashion in Islam portray their personal expression. Further, modest style existed in-laws before Islam came but later the Muslims adopted it as their official dressing to show respect to Allah so that he may protect them from immoralities. Success of Modest Fashion The new fashion brands that attempt Islamic marketing have been successful. Their success gets proved by the fact that nearly all Muslim women wear Hijab and that the marketers have been able to expand their sales globally outside Singapore. What could be better? Companies should understand Islam beliefs and identify those zones where Muslims are high in population. The opportunity for modern Islamic fashion brands should be showcased through Islamic marketing (Gkar?ksel and Secor, 2010, p. 119). Further, the Islamic marketers should diversify their practices. Consumer Vehaviour Recent research shows that in the current business environment, there is no single Muslim brand that dominates Islamic fashion. Different customers prefer different trends. For example, the UAE people prefer Citra, people of Jordan prefer Shukr, and those in Indonesia love Hijub (Gkar?ksel and Secor, 2010, p. 140). The company should, therefore, understand customers preferences in different countries. Communication When doing Islam marketing, marketers should mind the kind of connection to use. One should use a friendly tone and always ensure that he does not go against the Muslim beliefs. Brand Community When doing Islam marketing, the use of social media such as the television, radios, and the internet can be utilized (Lewis and Tarlo, 2011, p 66). Also, use of billboards that contain Islam clothes can be used. Further, companies should design logos that figure the Islam modesty. Implications Globally, modest fashion and Islam marketing thrive well. The Islam based companies should diversify their operations globally given that the Islams comprise of nearly a third of the world's population something which offers a significant market opportunity (Lewis and Tarlo, 2011, p 60). About APAC and SEA (Asian-Pacific region), modesty fashion is valued a lot by the Muslims and thus is a perfect market opportunity to exploit. Conclusion In conclusion, most of the Muslim women understand the guidelines and laws of Allah that direct them on how to wear and appear before men. The Islam culture remains to be very conservative as their population keeps on growing. Their conservative nature of modesty beliefs and the aspect of increased population favors Islam marketing. Therefore, companies should maximize the investment of their resources in meeting Islam modest fashion. References Gkar?ksel, B. and Secor, A., 2010. Between Fashion and Tesettr Marketing and Consuming Womens Islamic Dress.Journal of Middle East Women's Studies,6(3), pp.118-148. Lewis, R. and Tarlo, E., 2011. Modest dressing: faith-based fashion and the internet retail. Lewis, R., 2013. Fashion Forward and Faithtastic! Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries. Wilson, J.A., 2012. The new wave of transformational Islamic marketing: reflections and definitions.Journal of Islamic Marketing,3(1), pp.5-11.